Environmental marketing: harnessing consumer influence to save the environment in sustainable development

Abstract

This article explores the potential of environmental marketing as a means to promote sustainable consumption and contribute to the preservation of the environment. By analyzing the relevance of this approach, examining the existing literature, and presenting a new study, we aim to provide valuable insights into the effectiveness of environmental marketing strategies. We will discuss the implications of our results and suggest possible avenues for further research, ultimately offering a comprehensive understanding of how environmental marketing can contribute to a more sustainable future for both businesses and consumers.