A Comparative Study on the Construction Model of Traditional Chinese Medicine Tourism in Sichuan Province - Based on the Perspective of Industrial Integration

Abstract

Traditional Chinese medicine (TCM) tourism is a new industry formed by the integration and development of Chinese herbal medicine industry and tourism industry, and an in-depth analysis of its model is helpful to explore its general development law. In this paper, the commonalities, differences and development effects of two TCM tourism construction modes, namely, characteristic town construction type and industry platform construction type in Sichuan Province, are compared and analyzed. The study concludes that three points are needed to promote the development of TCM tourism: (1) correctly understanding the basic conditions of construction subjects and promote the development of TCM tourism according to local conditions; (2) taking diversified organizational structure as a breakthrough point and build a cluster of TCM tourism development enterprises; (3) Being focus on the four-dimensional organic integration of industry, city and humanities to form a unique cultural expression of TCM tourism.