Marketing assessment of the quality of higher education for sustainable development

Abstract

Education for sustainable development aims to develop skills and expertise which are required to overcome modern challenges faced by society, the challenges arising from negative consequences of scientific progress and technological development. Universities deal with the task of providing education of high quality that meets the requirements of various stakeholders, or the parties involved, and correspond to the interest of society in sustainable development. The article proposes a methodological approach to assessing the quality of education. The methodology is based on studying of the stakeholders’ satisfaction including the state authorities, employers and students. In order to conduct the study, the authors propose using the methods of gap analysis, which allow identifying discrepancies between the actual and the required conditions and the results of the education process implementation, research and development, innovations and other types of activities. This approach allows university management to identify the stakeholders, outline their requirements and expectations regarding the quality of education, as well as to explore particular mismatches, find out the reasons and develop solutions to eliminate them.