Using AI and big data in decision making: A framework across disciplines

Abstract

The recent growth in computer architecture has changed the face of education, science and engineering. Technology does not stand still, and today, when assessing the economic development of the organization, university or industry, the attention is paid to its willingness to use new technologies, especially in the field of Artificial Intelligence (AI) and big data analytics. In this research, the topic of AI and Big Data and its integration into decision-making process for competitiveness is examined. The emergence of Big Data and related analytics technologies led to changes in the business world. In today’s business processes, extracting genuine value form AI and Big Data, and integrating it into the core decision-making strategy plays a vital role. In this paper the necessary steps for the successful integration of AI and Big Data and analytics are covered, by analyzing the success factors from literature. Finally, its implications in real estate market and education are discussed with a small-scale cases analysis.