Author:
Wei Sun,Polyakova Elena Yu.,Lizhu Zhang,Wenbin Zhang,Lihan Gu
Abstract
The use of e-commerce tools enables universities to make the educational process more accessible and convenient, as well as enhance their efficiency and competitiveness. The main tools include a website, online courses, various types of video content, cloud services for collaborative work among university staff, CRM resources, ERP resources, and mobile platforms.
Reference15 articles.
1. 1C: Consulting - Increasing Management Efficiency at the Southern Federal University. Access mode: https://consulting.1c.ru/cases/56873.html?ysclid=ljopjsktxa442219177
2. Ekaterina S. Bozhenko , Polyakova Elena Yu., Dubinina Mariya A. – Customer Experience in the Formation of a Value Proposition in a Digital Environment (article published) No 003: Sustainable and Innovative Development in the Global Digital Epoch | Dela Press Conference Series: Economics, Business, and Management (delapress.com), (2022). Access mode: https://dpcsebm.delapress.com/index.php/dpcsebm/issue/view/11
3. Bozhenko E.S., Polyakova E.S. - Theory and Practice of Big Data Marketing in Higher Education Institutions // Collection of Scientific Articles of the IX International Scientific and Practical Conference (Republic of Belarus, Minsk). In Two Parts. Part 1. 2023 - Minsk: BSUIR, (2023). Pages 396–407
4. Spencer-Case Jessica, Luksha Pavel, Kubista Joshua - Educational Ecosystems: Emerging Practice for the Future of Education. Published by Moscow School of Management Skolkovo and Global Education Futures. (2020). Access mode: https://www.skolkovo.ru/researches/obrazovatelnye-ekosistemy-voznikayushaya-praktika-dlya-budushego obrazovaniya/?ysclid=ljoinnd077485159214