Formation of marketing clusters in the agro-industrial complex of Russia

Abstract

The topical theoretical issues along with the experience of establishment and functioning of clusters in the agro-industrial complex are analyzed in the article. The theoretical background of their formation and the system of basic concepts of marketing cluster operation in the agro-industrial complex are considered, economic benefits from its formation and expected challenges for cluster functioning are evaluated. The working-out of strategic areas for marketing clusters’ formation in Russia is conducted in the article, which will enable the dynamic development of the country’s economy in complex current conditions. Conceptually, the clustering of economy is based on a combination of national and regional interests and opportunities intended to strengthen the real sector and raise the population’s living standards on this basis. The developed model of marketing cluster in the agro-industrial complex is presented and the principles of its creation and further functioning are described.