The application potential of mobile excursion applications for the rural tourism development in the Rostov region

Abstract

The present article is concerned with usability of smartphone applications in the field of tourism and excursions to expand rural tourism in the territory of the Rostov region. Analysis of the market of smartphone touristic applications, their relevance in regard to various parameters (preferred territories, user age), geography of arrival, growth rate of user count. Recommendations on the development of smartphone application usage in the field of rural tourism with consideration of the existing possibilities and prospects.