Research on the Connotation and Operation Mechanism of Smart Exhibition

Abstract

The current development of China’s convention and exhibition economy is showing a new normal, under the background of the rapid development of information technology and the era of experience economy, the transformation and upgrading of the convention and exhibition industry will inevitably develop in the direction of informatization and intelligence, that is “smart exhibition”. This article takes the theoretical research related to the development status of smart exhibition as the starting point, studies and analyzes the connotation, elements and structure of smart exhibition, discusses the basic framework of smart exhibition, reveals the operation mechanism of smart exhibition, and forms some basic viewpoints and theories about smart exhibition.