Business Analysis on Sustainable Competitive Advantages

Abstract

With the rapid economic growth and globalization, sustainability begins to play a more and more important role in the strategic management of a company. This paper explains what the sustainability competitive advantages are, and what factors are related to sustainability. It also briefly introduces the sustainable competitive advantages from institutional and resource-based views. In addition, this paper presents that sustainable competitive advantages largely depend on the company’s capability to manage the institutional context of resource decision. Sustainable competitive advantages are not only related to internal context, but also related to external environment. This paper explains the link of sustainable competitive advantages in the internal and external environment. In conclusion, it presents the necessary understanding for entrepreneurs to concentrate on factors which influence corporate sustainability beyond numbers in the financial analysis.