The perception on halal label of MAMEE products among consumers in Selangor

Abstract

The halal label on food products is important to provide health and create awareness among MAMEE consumers. The official halal label on food packaging has been investigated as one of the good health indicators that is beneficial for people who consume it. A shift towards sustainable halal labels should be taken to ensure good absorption of food nutrition. Consumers’ perception of the halal label on MAMEE products has changed due to their awareness of the halal label’s effect on consumer health. This study is conducted to investigate the relationship between demographic factors and the perception of consumers towards MAMEE products based on the halal label. The questionnaire was distributed to 114 respondents in Selangor. The data was analysed using the Statistical Package for Social Science (SPSS). From this study, the consumers are able to give a positive perception towards MAMEE products based on the halal label. The result showed a relationship between demographic factors and the perception of MAMEE consumers in Selangor, with significance values below 0.1. The significance of this study is to be a reference for the MAMEE Company to conduct research and development (R&D) in producing halal food products for the consumers.