The mechanism of municipal public-private partnership as a driver of ethnic tourism development in the Krasnodar territory

Abstract

The purpose of the present research is to study the potential for ethnic tourism development in the Krasnodar Territory and to identify the ways of enhancing the quality of operation of the tourist industry in the region through the mechanism of municipal public-private partnership. Methodology: the research is based on statistical data analysis and the survey conducted among 30 entrepreneurs engaged in ethnic tourism. Conclusions: the competitive ability of ethnic tourism in the region remains rather low, which is due to a number of constraints, including the lack of variety of tourism services provided, strongly marked seasonality of demand on services, and the low provision of infrastructural facilities. Meanwhile, the Krasnodar Territory has unique natural and socio-cultural resources that prepare the ground for the introduction of modern instruments for ethnic tourism development. Practical significance: the algorithm for the implementation of municipal public-private partnership adjusted by the authors to ethnic tourism development is expected to attract additional investments, which in turn will increase the competitive ability of the industry in the long run. When introducing this mechanism, it is essential to take into account the need to expand the range of services to be provided to potential consumers.