Innovative support for sustainable development of the agricultural sector

Abstract

The study determines that in current conditions, innovation is a crucial tool in the competitive struggle that ensures stable and long-term development of the agro-industrial complex. Innovative organizations play a leading role in achieving the goals of the Green Deal. The study aims to establish the relationship between entrepreneurship and innovation in the agro-industrial complex and to substantiate the region's main vectors of sustainable development. Based on a sociological survey, the article monitors the entrepreneurial environment in rural areas of the Poltava region. The findings reveal that 24.4% of rural residents are inclined towards entrepreneurial activities in the agricultural sector (where rural residents would like to start their own business), 20.7% in trade, 14.3% in services, and 5.7% in the restaurant business. Forming a favourable business environment, including institutional, informational, scientific and educational components of infrastructure support, will facilitate the adaptation of business entities to organizational, economic and institutional changes.