The modern concept of franchisee partnership in terms of strategic management-Reference-Cited by-同舟云学术

The modern concept of franchisee partnership in terms of strategic management

Published:2024 Issue: Volume:116 Page:07030
ISSN:2117-4458
Container-title:BIO Web of Conferences
language:
Short-container-title:BIO Web Conf.

Author:

Shokhnekh Anna,Bukach Boris,Potanina Marina,Kalyuzhnaya Tatiana

Abstract

The modern concept of franchise management in the context of strategic business development is aimed at clarifying the elements of provisions that provide a systematic and focused approach to strategic business development, contributing to its sustainability and growth in the long term. That is why franchising in modern conditions of a lean and green economy is becoming a strategy that ensures mutually beneficial positions of partners of the two sides, which is manifested in the right approach to cooperation and fulfillment of obligations.

Publisher

EDP Sciences

Link

https://www.bio-conferences.org/10.1051/bioconf/202411607030/pdf

Reference10 articles.

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