Abstract
Research background: The pandemic of the new coronavirus causing COVID-19 poses a global health threat with a direct impact on individual companies and the country’s economy. Estimating the overall effects of COVID-19 is very difficult at the moment, as the situation is evolving every day, and the length of the restrictive measures is not known in advance. As the viruses know no borders, the governments of the affected countries have had to take stringent standards to slow the spread of COVID-19. Among these countries is Slovakia, which has taken many measures that have affected the operation of service companies as well as industry. The disease brought challenges in the field of e-commerce and technology, as isolation and social distancing fundamentally changed the shopping habits of the population.
Purpose of the article: The purpose of this research paper is to highlight how nowadays challenges have affected service businesses and led to the more innovative use of technology and e-commerce. The importance of innovation in adverse conditions caused by business constraints due to Covid-19.
Methods: The analysis in the form of a questionnaire through a questionnaire survey and the subsequent processing of the created database using SPSS using prediction functions were used.
Findings & Value added: The analyses demonstrated the impact of COVID-19 on e-commerce innovation on a random sample of companies that included companies stimulated to change by this environment to secure their sales, but those that tried to operate without radical change further on the market.