Digital Transformation in the Context of the European Union and the Use of Digital Technologies as a Tool for Business Sustainability

Abstract

The potential of digitalization, digital transformation and digital technologies is important for environmental, economic and social sustainability in businesses and can be applied in various industries. In this scientific article, main author´s aim is to examine the green digital transformation in a theoretical generalization, then in the context of the European Union and to examine the use of digital technologies in the field of sustainable development in selected companies in the world. We used explanatory general theoretical methods. In the literature review, we defined the main concepts related to digital transformation, mapped the digital transformation in the context of the European Union and highlighted the link between sustainability and digital technologies. Examples of the implementation of sustainable technologies in various companies and compliance with sustainability are found in the results of the work and discussion. At the end of the scientific article, we propose definitions: Green digital transformation is the implementation of digitalization and interaction of green technologies into business processes, activities, products and models, when the company becomes environmentally sustainable. Green technology represents the integration and subsequent use of digital technologies to innovate business processes and are used in the field of sustainable environmental development of the organization.