Author:
Tao Ran,Zhu Qian,Zhang Huiying
Abstract
Under the new development, new opportunities and new models, China attaches more importance to the green development of enterprises, green and low-carbon development is becoming more and more important in the strategic position. This paper adopts the method of case study, analyzes the relationship among the motivation, mode and performance of green innovation, divides green innovation behavior into various types, and makes a comparative study on the difference of green innovation mode and performance of typical enterprises with different characteristics in Shaoxing, Zhejiang Province. It is found that the environmental performance, financial performance and market performance brought by substantive green innovation achieve the best effect, and the financial performance brought by strategic green innovation is better, but the change of environmental performance and market performance is relatively not obvious, and the financial performance and market performance brought by irritable green innovation have no obvious change, and the environmental performance brought by environmental innovation is also average.