Research on Optimization of the Business Strategy of the Japanese Animation Industry from the Perspective of New Media

Abstract

With the continuous development of the new media era, the Japanese animation industry has encountered some problems and bottlenecks on the road to development. This paper mainly uses the research methods of case analysis and literature research to study it. According to some relevant theories of business strategy, combined with the analysis of the current situation of the Japanese animation industry, taking Shueisha as an example, it analyzes the emergence of commercial strategies in the entire Japanese animation industry. The problems and causes, and then put forward optimization suggestions for the existing problems one by one to promote the rapid development of the Japanese animation industry, such as taking various measures to reduce the pressure on the Japanese animation industry from labor issues; expand marketing in overseas markets; pursue the development of content. This study also summarizes the contribution and deficiencies of this article to the Japanese animation industry, and the research offers reflections and prospects.