Values dependence on generation identification

Abstract

In the article the communication problem between generations is considered in terms of differences of values. The authors generalize the results of research on the problem solved worldwide and provide data of an empirical research of differences in values of the Soviet, Transitional and Post-Soviet generations. At the same time values of the people identifying themselves with different generations are compared. 132 persons (72 women and 60 men) participated in the questionnaire. Sch. Schwartz's questionnaire is applied to studying values of people. Jonckheere-Terpstra test is used for mathematical data processing. Researchers confirmed a hypothesis that the existing differences in values of generations consist in a more impressed orientation of the senior generation to traditions and social norms, and more impressed orientation of the younger generation to the power and receiving pleasure. Results of the research confirm the universal trends in distinctions to values of generations consisting in stronger orientation of younger generations to values expressing interests of the individual and senior generations to values expressing interests of the group. Limitations and future research directions, possible implications of these results are also discussed.