Research on ethnocultural identity in H. Tajfel’s social identity theory and J.C. Turner’s self-categorization theory

Abstract

The article is devoted to the analysis of the phenomenon of ethnocultural identity from the point of view of representatives of the cognitive approach. Ethno-cultural identity is represented as a hierarchy of models that includes social and individual characteristics, Self-images. Categorization and social comparison are recognized as the main mechanisms for the formation of ethno-cultural identity in this area. In the article special attention is paid to the personal factor, namely, personal autonomy and individual peculiarities of the personality development.