Features of consumer value management of an innovative product

Abstract

Today, much is being done in Russia to ensure that the country acquires the status of an innovation-oriented power that can occupy and maintain the world leading positions in the main, strategically important areas of the state's development. Successful development of any socio-economic entity operating in modern conditions is impossible without widespread usage of innovative technologies. New technologies are important in open innovation processes for enterprises, because due to them, they can meet customer expectations and achieve higher corporate financial performance. By creating new organizational connections to take advantage of emerging technological opportunities, entrepreneurs are restructuring the economy, driving change and overall economic growth. In addition to the focus on innovation, an important direction in the development concept of a socio-economic entity is solving environmental issues. More and more companies are thinking about creating environmentally friendly products with minimal impact on the environment. Such products have a higher attractiveness for the consumer and compete more successfully with foreign analogues. Creating an effective program of innovative growth in compliance with environmental requirements and standards is one of the most important factors in improving competitiveness and sustainable development of Russian enterprises.