Research on Film Marketing in the New Media-Reference-Cited by-同舟云学术

Research on Film Marketing in the New Media

Published:2024 Issue: Volume:190 Page:03030
ISSN:2261-2424
Container-title:SHS Web of Conferences
language:
Short-container-title:SHS Web Conf.

Author:

Lyu Kunhang

Abstract

New media, as an important information revolution in Internet technology, has promoted the innovative development of traditional marketing models and marketing concepts. As film marketing navigates this transition from traditional methodologies to those informed by new media dynamics，it concurrently experiences accelerated trajectories and intricate challenges. This research aims to elucidate the nuanced transformation of film marketing strategies within the new media landscape, employing the case study methodology for an in-depth exploration.

Publisher

EDP Sciences

Link

https://www.shs-conferences.org/10.1051/shsconf/202419003030/pdf

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