Differences in the perception of corporate culture as a motivational tool in the SME sector

Abstract

Research background: The paper points out the differences in the motivation of employees in SMEs in terms of corporate culture as a motivational tool. The primary goal of the paper is to draw conclusions from hypotheses that analyse corporate culture as a motivational tool. Literary research outlines the issue of personnel activities focusing on the corporate culture as a motivational tool for SMEs in the Czech Republic. The practical part of the paper shows the whole course of specific calculations and evaluation of established hypotheses. At the end of the solution of each hypothesis, its rejection or confirmation is displayed, and this is justified by other methods that confirm this decision. Purpose of the article: The main purpose of the article is to confirm or reject predetermined hypotheses concerning small and medium-sized enterprises. A specific evaluation of the hypotheses will help to raise the profile of possible problems of small and medium-sized enterprises in the areas of employee motivation. Methods: Primary data for this article were obtained using an online questionnaire. The data are evaluated using a statistical method comparing the mean values of the samples, specifically using a statistical one-sample test. The research sample consisted of a total of 220 small and medium-sized enterprises (SMEs) in the Czech Republic. Findings & Value added: The results of the research will confirm or not confirm whether corporate culture is an important motivating tool for small and medium-sized enterprises and whether or not it differs depending on the division of enterprises according to different scales.