Promising Areas for Developing HR Managers' Competencies in the Digital Age

Abstract

The rapid development of technologies is creating a new digital reality in human resource management. In the context of the transition to the digital economy and transformation of traditional classical organizations to digital ones, digital management decentralization will take place on the basis of digital technologies. The most important characteristic feature of a digital organization is interaction of the HR service with employees using mobile applications. Predictive HR analytics, employee-centered professional training, feedback not only at the vertical level but also at the horizontal level requires the development of new competencies of HR specialists. Based on the authors' research, implemented by a temporary creative team, the practice of developing managerial competencies in the process of digital transformation is analyzed using the example of HR management services in organizations at different levels of digital maturity. The study has shown understanding on the part of HR specialists that automation has a significant potential and will be in demand in all the companies, regardless of their size. The transition from a traditional organization to a digital one will require changes in the qualification requirements for HR specialists, readiness of HR specialists to acquire new digital competencies, to develop their professional skills and personal abilities.