Abstract
With the rapid development of the short video industry, various vertical fields of short videos have also emerged, and the medical and health field has received widespread attention. Famous doctors, public hospitals, and health institutions have joined short video platforms to publish health science popularization short videos and spread health knowledge. To improve the dissemination of health information, this study combines elaboration likelihood model and information ecology theory to construct a factor model of users’ willingness to share health science popularization short videos to help spread Health Science Popularization Short Videos.
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