Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price
Author:
Publisher
EDP Sciences
Subject
Management Science and Operations Research,Computer Science Applications,Theoretical Computer Science
Link
http://www.rairo-ro.org/10.1051/ro/2016019/pdf
Reference48 articles.
1. R. Blattberg and S. Neslin, Sales Promotion: Concepts, Methods, and Strategies. Prentice-Hall, Englewood Cliffs, New Jersey (1990).
2. R.A. Briesch, L. Krishnamurthi, T. Mazumdar and S.P. Raj, A comparative analysis of reference price models. J. Consumer Res. (1997) 202–214.
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