Abstract
The article deals with the issues of using the method of pairwise comparisons in the selection of attributes and criteria in morphological analysis. The paper specifies the possibilities of solving the problems of collecting, analysing, evaluating and selecting rational options. The fundamental impossibility of building accurate models leads to the necessity of decision making under conditions of uncertainty. The analytic hierarchy process is used to solve the problems. The formulation and method of solving the problem are given. Using an example, the application of the proposed approach is shown. In conclusion and conclusions are drawn and the advantages of the stated algorithm are considered. The use of the proposed approach allows increasing the validity of the decisions made in morphological analysis and thus increasing the efficiency of research.