Minimization of communication expenditure for seasonal products-Reference-Cited by-同舟云学术

Minimization of communication expenditure for seasonal products

Published:2002-04 Issue:2 Volume:36 Page:109-127
ISSN:0399-0559
Container-title:RAIRO - Operations Research
language:
Short-container-title:RAIRO-Oper. Res.

Author:

Bykadorov Igor,Ellero Andrea,Moretti Elena

Publisher

EDP Sciences

Subject

Management Science and Operations Research,Computer Science Applications,Theoretical Computer Science

Link

http://www.rairo-ro.org/10.1051/ro:2002012/pdf

Reference13 articles.

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2. A. Buratto and D. Favaretto,Optimal communication mix to maximize brand image,Rapporto No. 95/2001. Dipartimento di Matematica Applicata, Università di Venezia (2001).

3. Dynamic Optimal Control Models in Advertising: Recent Developments

4. S. Funari and B. Viscolani, Advertising and congestion management for a museum temporary exhibition.Central Eur. J. Oper. Res.(to appear).

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