Customer data collection with Internet of Things

Abstract

The purpose of this paper is to present the potential of Internet of Things (IoT) for customer data collection for Customer Relationship Management (CRM) systems. The Internet of Things technology finds numerous applications in company operations ranging from scheduling production tasks to supporting marketing activities. This article discusses the possibility of using Internet of Things to collect customer data. Examples have been presented that will allow detection of some dependencies between the use of this technology and the quality of received data, which may be subjected to analyses, inter alia, in the CRM system. There are also examples of solutions that can be successfully used by enterprises that want to process and analyse data about their clients and have difficulty in obtaining this data.