A longitudinal study developed to characterize costumers’ perceptions on social responsibility

Abstract

The descriptive analysis (based on a longitudinal analysis of the available data from four surveys developed in 2009-2019) aims characterize the customers’ perception on social responsibility dimensions in the case of the water company Aquatim of Timisoara, Romania. This is the basis for the communication strategy definition for its efficiency increasing from both perspectives: (1) customers, community, and (2) company. The theoretical and experimental approach characterizes aspects of customers’ ecological awareness and satisfaction that have impact on redefining social responsibility policies of the company.