Understanding the Behavioral Intention to Use a University Web-Portal

Abstract

Behavioral intention to use the information technology is a predictor of behavioral to use it. There are several studies investigating the effect of factors from Technology Acceptance Model (TAM) on attitude toward use and its effect on behavioral intention to use which based on Theory of Plan Behavior (TPB). However, there is a limited studies emphasizing on academic portal in a university. Therefore, this study investigates the effect of perceived ease of use (PEU) and perceived usefulness(PU) on attitude toward use (ATU) and Behavioral intention to use (BIU). Further, this study also aims to determine the relationship between attitude toward use (ATU) and behavioral intention to use (BIU). Using 123 registered students in four faculties, smart path least square (PLS) is applied to analysis the data. The findings show that PEU has a positive significant relationship with BIU and ATU. In addition, ATU also has a significant positive effect on BIU. However, PU do not have a significant relationship with BIU and ATU. This study has practical and theoretical implication and it discuss in detail in paper.