Supply chain management of coffee commodities

Abstract

This study is aimed at describing the supply chain management of coffee commodity and the role of each of its elements. This study based on the ineffectiveness and inefficiency of coffee commodity business management which involves some elements that caused supply chain for the commodity has not been formed according to the expectation which in turn required a supply chain management able to fix the problem. The supply chain management is described qualitatively using supply chain basic model supported by integrated concepts of supply chain relationship, supply chain configuration, and supply chain coordination. The result of the study reveals that the supply chain management in coffee commodities includes suppliers, gatherers/manufacturers, exporters, and consumers. The distributors play the main role in determining product standards. The relationships between each of supply chain elements have been well established, utilized to distribute the products, and used as a feedback medium if there is a change in quality standards required in accordance with the needs of consumers. To ensure the sustainability of business activities in the supply chain, mutual commitment among the supply chain elements is required especially when it comes to determining the product quality standards and quantity.