Abstract
The BTCEN project has begun to leverage blockchain technology, an innovation to increase efficiency and transparency in supply chain activities, promote recycling, and improve environmental sustainability. BTCEN has integrated Blockchain technology with platforms of e-commerce, tokenization, CRM, and ERP modules into its own systems. In this way, it increased data security while creating an effective tracking system. As a main activity, BTCEN recycles the beverage bottles of product users, increases the participation rate and conversion amount through gamification and some tangible rewards, and uses "Bring Back (BB) Coin" and NFTs as tools. Recycling vending machines strategically placed in different local centers make the process convenient and interesting, while additional incentives such as discounts encourage sustainable behavior. Awareness campaigns in various forms and partnerships with some environmental organizations, educational institutions, and local governments will support BTCEN's successes. BTCEN aims to combine ecological balance and sustainability methods while using technological innovations in its activities. By setting a standard that combines all these, it also encourages the social responsibility culture necessary for a clean environment to be left to future generations
Publisher
UKEY Consulting and Publishing Ltd
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