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The Effectiveness of the Effectuation Approach on Opportunity Identification and Pursuit: Evidence From a Randomized Controlled Field Experiment

  • Published:2021-12 Issue:4 Volume:20 Page:562-577
  • ISSN:1537-260X
  • Container-title:Academy of Management Learning & Education
  • language:en
  • Short-container-title:AMLE

Author:

Zhu Jinlong1,Bischoff Kim Marie2,Frese Michael3,Gielnik Michael M.4,Handrich Eleni5,Bellstedt Damaris6

Affiliation:

1. Renmin University of China

2. Hochschule Fresenius University of Applied Sciences and move gGmbH Entrepreneurship Training Institute

3. Asia School of Business, Leuphana University Lüneburg and National University of Singapore

4. Leuphana University Lüneburg

5. Mercedes-Benz AG

6. Job Ambition GmbH

Publisher

Academy of Management

Subject

Organizational Behavior and Human Resource Management,Education

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