Affiliation:
1. Armenian State University of Economics, Yerevan, RA
2. University of Bari Aldo Moro, Bari, Italy
Abstract
EU Market Monitoring Survey (MMS) is conducted by the European Commission for a range
of different industries to capture the patterns of consumer experience and enable the analysis of industry satisfaction based on core and industry specific indicators. MMS is designed to reveal how different markets and industries perform considering the consumer's perspective to the extent possible in terms of financial and human resources. The three broadly defined pillars of the survey for the EU27 plus Iceland, Norway and the UK consist of indicators related to (I) trust and confidence in traders, (II)choosing products and services, (III) and the in-market experience. While market-specific indicators are a reasonable way to differentiate between industries, the gap between industries in terms of consumer satisfaction and in terms of market-specific indicators might create a comparability constraint.
Publisher
Public Institute of Political & Social Research of Blacksea-Caspian Region
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