The value of evidence and its role in driving product strategy
Author:
Affiliation:
1. Founder of Olson Strategies GmbH, Allschwil, Switzerland
2. Global Head of Patient Focused Real World Evidence, at Merck Healthcare KGaA, Darmstadt, Germany
Publisher
Becaris Publishing Limited
Link
https://becarispublishing.com/doi/pdf/10.57264/cer-2024-0074
Reference9 articles.
1. Developing an integrated strategy for evidence generation;Olson M;J. Comp. Eff. Res.,2017
2. Can real-world evidence save pharma US$1 billion per year? A framework for an integrated evidence generation strategy;Olson M;J. Comp. Eff. Res.,2019
3. Salow B. The Value of Evidence. (2019). Available at: https://users.ox.ac.uk/~shug2406/ValueOfEvidence.pdf (Accessed: 21 February 2024).
4. Chapter 3: What You Need to Know About Evidence. In: Introduction to Criminal Investigation: Processes, Practices, and Thinking. Gehl R, Plecas D. (Eds). BCcampus Open Education, Pressbooks, British Columbia, Canada (2017).
5. DiMasi JA Olson M Smith Z Getz KA Capkun G. Assessing the value of integrated evidence approaches in drug development. Available at: https://doi.org/10.21203/rs.3.rs-4321838/v1
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