Tourism Marketing Strategies for Chongqing University City-Reference-Cited by-同舟云学术

Tourism Marketing Strategies for Chongqing University City

Published:2013-09 Issue: Volume:790 Page:712-715
ISSN:1662-8985
Container-title:Advanced Materials Research
language:
Short-container-title:AMR

Author:

Jiang Yan Ling¹,Tang En Fu¹

Affiliation:

1. Chongqing University of Science and Technology

Abstract

Based on questionnaires, this paper provided a subdivided tourism target market in Chongqing University City, and the forecast made on the marketing strategies. This paper analyze the tourism market characteristics of Chongqing University city based on a survey, predict the local tourism market, then provide three marketing strategies, that is tourism product strategy, tourism image strategy and promotional strategy.

Publisher

Trans Tech Publications, Ltd.

Subject

General Engineering

Link

https://www.scientific.net/AMR.790.712.pdf

Reference6 articles.

1. Chon K S. Tourism destination image modification process: Marketing implications[J]. Tourism Management, 1991, (12).

2. WANG Guo-xin. On the Wrong Ideas of Destination Marketing and New Strategies[J]. Tourism Tribune, (2006).

3. THR. Hangzhou tourism development plan, a project sponsored by Spanish government for municipal of Hangzhou, China[R]. (2005).

4. SU Yong1; DAI Qiu-si2. The Research of University City Planning Strategies Based on the Real Living[J]. Journal of Chongqing Architecture University2005(03).

5. WU Hua-qing, HE Dan, MA Jun. Game analysis of co-marketing between tourism destination areas[J]. Journal of Hefei University of Technology(Natural Science. 2011(09).

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Research on Supply Chain Network Equilibrium Considering Big Data Business Investment;2022 10th International Conference on Traffic and Logistic Engineering (ICTLE);2022-08-12