Study and Exploration to the Brand Elements of the Numerical Control Machine Tool

Abstract

This research analyses on the various design elements and the evaluation of levels through the visual level of the theory of product image for the machine tools. The study captures the image elements of machine tools through the way of qualitative perception and the quantitative analysis, forming the framework of product design to extract the product image model for more direct comparison and effective research. This thesis strengthens the brand building of machine tools from the point of product image design, studies in close connection with the characteristics of the industry and products, and makes a more specific and practical significance to the design theory for the specific product design, which is useful to clear the direction of product design for the machine tools companies, and thus shaping the product-based brand and enhancing the overall national level of competition in the equipment manufacturing industry.