A Study on Risk Assessment of the Commercial Development Stage of New Product in Manufacturing Enterprises

Abstract

The new product development of manufacturing Enterprises is not only complicated, expensive and more difficult,but the risk is higher.There will be many uncertain factors.An enterprise carries on the risk assessment,analyzes conclusion and proposes counter measures on the commercial development stage of new product in manufacturing enterprises by analyzing the risk factors and building an effective risk assessment index system including 6 first-level indicators and 22 secondary indicators of the commercial development stage of new product,along with the weight factor table method and fuzzy comprehensive evaluation method,which will reduce the risk and improve success rate of new product development,thus providing a theoretical basis for enterprises to improve risk management capabilities.