Affiliation:
1. Chongqing University
2. Chongqing University and Chongqing Normal University
Abstract
According to the characteristics of the Chinese e-government development, the paper presents the customer satisfaction indicators about e-government measurement. It takes Yongchuan District in Chongqing for example and designs the questionnaire to collect sample data. It goes on an empirical analysis of customer satisfaction using weighted average method. The weights are determined by the survey data which are done factor analysis. This method will be more objective in calculating weights. Finally, from the public point of view, it raises reasonable recommendations on the level of e-government in Yongchuan District.
Publisher
Trans Tech Publications, Ltd.
Reference6 articles.
1. Chen Lan: Measurement on e-government customer satisfation, Statistics and Decision[J], vol. 1 2009, p.66.
2. Liu Yan, Chen Yingwu: Empirical study on e-government customer Satisfaction Index System Engineering[J], Vol. 24, No. 5, M ay 2006, p.52.
3. Yao Jinhua, Lin Yong, Zhao Peng: E-government Evaluation based on Citizen Satisfaction and its Implementation, 2010, p.271.
4. Fornell C, L arcker D.F.: Structural equation modelsw ith unobservable variables and measurement error[J ]. Journal ofM arketing Research, 1981, 18 (1) : 39～ 50.
5. Nunnally J. Psychometric theory[M ]. N ew York: M cGraw2H ill, (1978).