1. Sichao Peng. Based on website brand equity to the influence of customer loyalty,D. Hubei University of Technology, (2011). (In Chinese).
2. Wei Feng. Empirical study on factors influencing trust of consumers in online shopping ,D. Zhejiang University, (2010). (In Chinese).
3. Jianfang Peng. An analysis of the online shopping behavior based on data mining,D. Yunnan University, (2011). (In Chinese).
4. Yuming Liu. Impact of online word-of-mouth information on consumer purchasing decisions,J. Price: Theory & Practice, 03(2010) 77-78. (In Chinese).
5. Guoceng Miao. The empirical study on the effects of individual characteristics and the perceived risk of purchase intention in c2c transactions,D. Nanhua Univercity , (2010). (In Chinese).