Research on Building IMC Model in Mobile Bank-Reference-Cited by-同舟云学术

Research on Building IMC Model in Mobile Bank

Published:2014-07 Issue: Volume:998-999 Page:903-906
ISSN:1662-8985
Container-title:Advanced Materials Research
language:
Short-container-title:AMR

Author:

Zhang Yun¹

Affiliation:

1. Zhejiang Yuexiu University of Foreign Languages at Shaoxing

Abstract

Mobile banking as a fusion of mobile technology and banking business is becoming the bank to develop business. This paper uses historical induction and logical reasoning, then combine variety research methods in general and specific measures theory research to study. Transferring value from the customer point of view, we design integrated marketing communication system of mobile banking solutions..

Publisher

Trans Tech Publications, Ltd.

Subject

General Engineering

Link

https://www.scientific.net/AMR.998-999.903.pdf

Reference4 articles.

1. G. L. Zhong. Integrated marketing communications strategy management. Chinese goods Press, 2001, 33-38.

2. Y. Lin. Talking about the development of a new generation of mobile banking. Digital communications world, 2005, 21-24. (In Chinese).

3. Z.L. Liu. Mobile banking outlook analysis of 3G era. CCID Consulting, 2006, 173-180. (In Chinese).

4. X.Y. Gao. Development of Chinese mobile banking, Shenzhen was a King Enterprises pity Consulting Limited. China Mobile Banking Development Institute, 2007, 45-53. (In Chinese).

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