Study and Evaluation of the Competitiveness Potential of the Organizations in the Construction Industry

Abstract

In the article the methodological approach towards the assessment of competitiveness of organizations and their construction products, which allows to increase the efficiency of management of the competitiveness process of the construction organizations, is substantiated. The authors propose the methodological approach towards the validation of the quantitative assessment of the competitiveness potential of the organizations. The approaches are based on the criteria of optimality, mitigation of risks of losing the potential for increasing the competitive advantages of the organization and mitigation of the payback period of the investments, targeted at the formation of the potential of the internal environment with the aim of developing the competitive advantage. This proposal allows increasing the quality of the analysis and the assessment of the potential of the internal environment of the organizations and carrying out the result-oriented diagnostics, collection, processing, analysis and assessment of the necessary information in order to select the directions for the development of the entrepreneurial potential of the internal environment of the organization.