Abstract
The group-buying online, a boom of e-commerce phenomenon, expands rapidly in China. Hence, the evaluation of group-buying website is essential for CEO to improve their website performance and for consumers to select the platform to purchase. However, the evaluation of group-buying website is a multiple-criteria decision making (MCDM) problem that is not easy to determine. For this reason, we propose analytical hierarchy process based approaches Fuzzy AHP, to evaluate the group-buying websites. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.
Publisher
Trans Tech Publications, Ltd.
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