The Analytical Study of Large Shopping Website Interface Layout Rationality Based on Eye Tracker

Abstract

With the development of modern society, network marketing has become an important business models. In order to build an effective shopping website interface layout design visual assessment method, and promote the standardization of website interface layout design, in this study, using eye tracking technology and statistical methods, to get the viewed hotspots and browsing habits of the subjects., then analyzed the rationality of shopping website interface layout , to provide scientific reference for website interface layout design.