Modeling for Reputation Computing Research Base on C2C Communities

Abstract

Trust is part of the main problems in the development of C2C e-commerce. Calculating the value of reputation based on feedback rating is an effective way to create trust in e-commerce transactions. This paper proposes a computing model built on the reputation of e-commerce by introducing a feedback score, the transaction value, time, penalty factor and other parameters. Simulation results demonstrate that the model can effectively prevent the credibility of slander, reputation hype, reputation conspiracy and other issues.