Affiliation:
1. Chongqing Industry Polytechnic College
Abstract
Through the in-depth analysis of the psychological and physiological characteristics of human visual perception, combined with the technical characteristics of web page itself, the characteristics of visual process, and the aesthetic theories, this paper analyzes the main components of web interface such as page layout, text, color, and animation in detail, and proposes the corresponding design principles, with which to improve the clarity, accuracy, and effectiveness of the visual information transmission in the web page.
Publisher
Trans Tech Publications, Ltd.
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