EFFICIENCY OF THE TOURIST PRODUCT FORMATION PROCESS FROM THE POSITION OF INFORMATION AND COMMUNICATION PROVISION

Abstract

Purpose. Modern development of tourism business requires complex business processes of automation taking into account not only the internal factors of enterprises, but also the influence of external environment on the basis of single informational tourist`s space of creation. The profit of tourist organization depends on many components in conditions of high rates of tourism products moral aging. Of course, to optimize profit it is needed to monitor income and expenses. However, monitoring these processes in real time is quite difficult as it is necessary to constantly monitor not only the result, but also a number of accompanying factors. The use of information and communication technologies in the tourist organization contributes to the improvement of the customer service quality, affects the creating new tourist products` process and provides support for tourist products`s implementation. In modern conditions, the expected benefits from the introduction of a new product can be obtained only through the use of modern ICT capabilities. Improving communication access and increasing the efficiency of internal and external communications will create conditions for effective tourist products/services promotion. Design/methodology/approach. To determine the essence of tourist’s product’s conception and the characteristics of tourist product formation stages, the method of theoretical generalization including elements of analysis, synthesis and systematization was used. Graphical and tabular data of display techniques were usedfor visual presentation of research results. Evaluation of the information level and communication support for the tourist product formation process was carried out on the basis of integral indicator use of the weighted average and expert evaluation`s method. The method of logical generalization and systematic approach was applied to come to conclusions. Findings. Determining the effectiveness of information and communication support in the process of forming a tourist product is a critically important element for the competitiveness and success of tourism enterprises in the modern world which indicates the relevance of the research topic. The article analyzes the process of forming a tourist product from the point of view of information and communication support (ICT). Originality/value. The proposed model, developed on the integral indicator model basis of the weighted average, will help tourism enterprises to determine the effectiveness of information and communication support of tourist product formation process and to take measures to ensure the success from this process. Considering the value of ICT, this model becomes an indispensable part of the strategy for tourism companies in today’s digital world.