Affiliation:
1. Lomonosov Moscow State University
Abstract
Russian enterprises need technological independence and new strategies for non-standard solutions in such spheres as import substitution, novel production processes, effective management of complex engineering facilities, high labor productivity, etc. This research featured the digital transformation of an economic entity, which was chosen based on a list of seven principles that determined the importance of the enterprise for the national economy. The author used the method of OTSW analysis developed by Professor V.L. Kvint to determine the strategic priorities for the digital development of the Russian Television and Radiobroadcasting Network (RTRN). The initial data were obtained from its employees via a questionnaire. The questionnaire consisted of 37 questions divided into functional groups. It served as an aggregator of information about the current state of the enterprise and its readiness for digital transformations. The RTRN was evaluated as an “exemplary enterprise”; however, its digitalization level did not reach that of a “smart enterprise”. The survey made it possible to define the strategic priorities for the prospective digital transformation, as well as to describe the concept of digital development. The author also calculated the economic effect from the practical implementation of priority digital development measures. The resulting digital development strategy can be applied to digital transformation projects in other sectors of the national economy.
Publisher
Kemerovo State University
Reference19 articles.
1. Бабанова Ю. В., Орлов В. М., Антонян Р. С. Гибкие технологии управления предприятием в условиях цифровизации экономики // Известия Волгоградского государственного технического университета. 2018. Т. 216. № 6. С. 61–66., Babanova UV, Orlov VM, Antonyan RS. Flexible technologies of enterprise management in conditions of digitalization of economy. Izvestia Volgograd State Technical University. 2018;216(6):61–66. (In Russ.)
2. Барановский В. Ю., Зайченко И. М. Формирование стратегической карты управления предприятием на основе концепции цифровой трансформации бизнеса // Научно-технические ведомости Санкт-Петербургского государственного политехнического университета. Экономические науки. 2018. Т. 11. № 3. С. 185–193. https://doi.org/10.18721/JE.11316, Baranovskiy BYu, Zaychenko IM. Formation of the strategic map of business management on the basis of the concept of digital transformation of business. St. Petersburg State Polytechnical University Journal. Economics. 2018;11(3):185–193. (In Russ.) https://doi.org/10.18721/JE.11316
3. Бодрунов С. Д. Реиндустриализация в условиях новой технологической революции: дорога в будущее // Управленец. 2019. Т. 10. № 5. С. 2–8. https://doi.org/10.29141/2218-5003-2019-10-5-1, Bodrunov SD. Reindustrialization in the conditions of new technological revolution: Road to the future. The Manager. 2019;10(5):2–8. https://doi.org/10.29141/2218-5003-2019-10-5-1
4. Галимова М. П. Готовность российских предприятий к цифровой трансформации: организационные драйверы и барьеры // Вестник УГНТУ. Наука, образование, экономика. Серия: Экономика. 2019. Т. 27. № 1. С. 27–37. https://doi.org/10.17122/2541-8904-2019-1-27-27-37, Galimova MP. Readiness of Russian enterprises to digital transformation: organizational drivers and barriers. Bulletin USPTU. Science, Education, Economy. Series Economy. 2019;27(1):27–37. (In Russ.) https://doi.org/10.17122/2541-8904-2019-1-27-27-37
5. Долганова О. И., Деева Е. А. Готовность компании к цифровым преобразованиям: проблемы и диагностика // Бизнес-информатика. 2019. Т. 13. № 2. С. 59–72. https://doi.org/10.17323/1998-0663.2019.2.59.72, Dolganova OI, Deeva EA. Company readiness for digital transformations: Problems and diagnosis. Business Informatics. 2019;13(2):59–72. (In Russ.) https://doi.org/10.17323/1998-0663.2019.2.59.72