Corona's Spillover Effects on Tourism Industry - Scale Development and Validation

Abstract

The current paper takes a tourism-focused perspective to evaluate the impact of COVID-19 on the attitude of the tourist to travel. For this, the present paper conceptualize, develop, and validate the multi-dimensional scale on preventive measures of COVID-19. Further, we have developed a new model named Financial Crisis from Contagious Disease (FCCD)-stimulator to assess the impact of the virus on the short term performance of the global tourism industry. The study was exploratory, where initial items were generated through the qualitative method. The purification of the scale items and extraction of the distinct factors were performed through a quantitative approach (exploratory factor analysis). Further, the confirmatory factor analysis was used to validate the scale. The findings of the study manifested a multi-dimensional scale measuring the preventive measures of COVID-19 in the tourism context. The research renders a 25 item scale with four distinct factors named Isolation (7-items), Quarantine (7-items), Social Distancing (6-items), and Community Containment (5-items). The present scale will add to the literature of COVID-19 in the context of the tourism industry. The authors assume that this will be the first comprehensive scale, prepared on the guidelines of the World Health Organization (WHO), that will measure the effect of preventive measures of COVID-19 on the attitude of the tourist to travel during a pandemic situation.