A Tour Operator with a Global, Innovative Spirit: The Case of AlpitourWorld

Abstract

In this study, our research goal is to identify the organizational and operational approaches that a tour operator could adopt with the purpose of offering clients a comprehensive tourist product, increasing its competitive advantage. The research was conducted using the qualitative case study method. We selected AlpitourWorld, a leader in generalist holidays in the Italian market. AlpitourWorld may be considered as a best practice in its sector: It is based on an integrated management of the various company processes, through a divisional organizational structure. Each stage of the product creation and commercialization is controlled internally: This improves the control of the product quality as well as the level of efficiency and effectiveness of the activity carried out.